Villa is a Philadelphia, PA based specialty retailer of urban inspired apparel and footwear products. Known for their high energy retail environments designed to be neighborhood hubs, Villa chose Poyant to assist in the design, fabrication, and installation of their first storefront in a high end mall location in Syracuse, NY. Poyant developed and designed an exciting and captivating entrance portal to compliment the proposed retail environment. The challenge was to engineer, prototype, and install the final product within a six week period. Our design staff and project management team worked closely with the client, general contractor, and mall management to gain approvals quickly in order to hit the opening date.
The final product for the portal included a large custom aluminum frame structure engineered to be supported by the store's framework. Clear GE Lexan panels were designed to fit within the frame structure and included digitally printed, high resolution translucent graphics applied on the interior surface to maintain graphic integrity. LED lighting was used within these graphic windows to assist in lower maintenance and electrical consumption. The Villa identity included halo lit letters with laser cut dimensional letters. Poyant also engineered and fabricated a 6 sided 13 ft. x 13 ft. Minitron as the centerpiece of the store which included flat screen monitors and multi-color LED lighting.
A Poyant installation crew transported and installed the Entrance Portal and Minitron, and worked with the general contractor to integrate the structures into the store.
The end result is a highly visible entrance feature with the capability of updating the graphic panels on an annual basis to keep the store entrance fresh and exciting. The Minitron, with built-in monitors, enables Villa to promote their existing line-up of products and introduce new products thereby building repeat traffic to the store.
For more information about this project, please contact Gary Bolduc