In order to bring the signage to life for the new Reebok headquarters in Boston, a collaborative effort was essential among the Poyant team. The main goal of this project was to pay homage to the 100 year-old building and to reflect Reebok’s move from the suburbs to the city, providing both visibility and attention.
The building sign has a steel frame structure, reflecting the character and old school nature of the building with an early 1900’s feel and design. Bold, large channel letters and a double faced delta logo were also installed. The letters are black during the day and are illuminated white at night, providing a unique, eye-catching element to the sign.
Poyant was successful in fabricating signage that honors the building, works with the landscape of the city and is remarkably visible on the skyline of Boston. Sign installation was completed in February of 2018.
For more information about this project, please contact Jason Fredette.