Fall River, MA
CEA Group of Cambridge approached Poyant in early 2017 with their plans to rebuild the old New Harbour Mall on William S. Canning Boulevard in Fall River, MA. The developers recognized a chance to create a unique and modern shopping experience to enhance the region’s image by providing a transformational look from the indoor mall style shopping of the New Harbour Mall to the new modernized open-air retail shopping center of SouthCoast Marketplace.
Poyant’s role was to provide expert advice on the most efficient and effective methods to construct the architect’s vision and turn their conceptual designs into a reality. Poyant worked closely with CEA Group and Prellwitz Chilinski Associates (PCA) to create a branding package that would showcase the unique and influential experience that SouthCoast Marketplace would bring to the region.
Poyant fabricated and installed the plaza identification and wayfinding signage throughout the site. The key was to incorporate the brand logo and unique industrial I-beam design contributing to a cohesive, recognizable brand image of “industrial chic” that residents of Fall River could connect with on a historical level.
The SouthCoast Marketplace project was completed in December of 2017, on-time and on-budget, and is considered a huge success by all involved.
For more information about this project, please contact Stephanie Poyant Moran.